Lighting and Camera movement used in Carly Rae Jepsen's Music Video

In class, we analysed the use of lighting and camera movement used in Carly Rae Jepson's famous Music video "Call me maybe". After doing some background research on lighting, I was able to classify the three main lights being used to lighten, brighten, enhance shadows and set a natural glow; these being the fill light, key light and the back light.

This is a small diagram I produced on paint to demonstrate the use of lights used, and where they are located around Carly and her band to enlighten and enhance the scene.

This is a screen shot from the music video, which I have used to create a diagram to flourish the use of lights. With the Key light being located on the right hand side of the camera, this has created an outline of Carly's body, which is how the shadow has been transformed onto the floor. Also with the back lights shining light towards the front of the set, there are reflections of the light reflected onto the car.

In the left hand corner, located just behind the keyboard player, is a mirror. This has been used to reflect light off, to enhance and increase the amount of light being sent off within the scene. As the back lights are sending off so much light, it creates thin lines of light in the air which creates a cool effect in the music video.

 This is a form of lighting which flourishes sexual references. With the wording of "open" being used, this can refer to sexual activities or relations, which will attract the male audience. With the Fill light being glowed upon the star image's face; Carly's face to give a flawless effect, the male audience will be attracted.

During the music video, the camera movement is continuous. Whilst watching the music video several times over and over again, I realised that there wasn't any still images taken place. The camera was constantly moving around the shots being taken, changing from pans, medium close ups and extreme close ups and ranging from different angles. This made the music video more exciting and entertaining to watch, as the camera wasn't located in a still position. Not only this, but the camera movements have been edited to match with the pace of the music, to create a continuous and smooth flow throughout.

Several pans up of the camera are taken, when focusing on the male character; the male who Carly has a crush on. The camera deliberately pans up from the bottom of the males body to the top, to flourish his masculinity, in contrast to Carly's feminine body. This is done to attract the female audience. The camera also focuses on the male from a low angle to make him look more dominating.

These pictures demonstrate the camera panning up the males body

 There are also close ups of the males body taken, which relate to a certain lyric of the song "ripped". This relates to Goodwin's theory of the visuals relating to the lyrics. Below are two screen shots taken from the music video to explain the term "ripped"; his body is ripped.