Target Audience

'A target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. A target audience can be formed at people of a certain age group, gender etc. e.g. teenagers, females, single people and men'


For our song choice and music video, we have chosen to aim our target audience at teenagers. As our music video shows signs of quirkiness and objects and symbols of the younger generation, we felt that it was right to target our video at a audience that would be able to understand and relate towards it. Not only this, but the genre in which our song choice flourishes, fits in well with the popular 'Indie/pop' type of genre popular in today's industry.

Our music video presents bright colours entirely throughout. When discussing and planning our storyboards, we took into consideration other Music video's and TV Shows that have also targeted the teenage audience. We came across TV Show 'The Inbetweeners', which has successfully become popular amongst our chosen target audience. By watching a few episodes together, and by doing background research, we noticed that the show produced a bright, bold and quirky look to it, especially in the Title sequence. We decided to take upon the same atmosphere and appearance as 'The Inbetweeners' and therefore used them as an inspiration towards our work. 

Our choice of using the Barbie doll as the 'Weather Girl' took a lot of thinking towards. As we knew our target audience was the younger generation; teenagers, we wanted to introduce something within our music video to keep them entertained and almost 'hook' onto it. We decided that if we was to use a human being to play the role of the 'weather girl', it would come across as original and targeted slightly more to the older generation. Therefore, by using the Barbie doll, it added a slight unusual quirkiness to the video, and also introduced a object in which the target audience would be familiar to. With Barbie taking on the role of the  'Weather girl', this also implies "every young girls dream" to be like Barbie, a.k.a "Perfect" and she almost becomes inspirational to the audience, taking on the star image. 

Overall, we have made our music video as fun and as creative as possible, to tie our audience in, and to target their own personal personalities and interests.