Forms and Conventions of the Music Video - Andrew Goodwin 2002

Forms and Conventions of the Music Video

Andrew Goodwin 2002

Andrew Goodwin states that there are 6 aspects of a Music Video, which we as the audience look out for. These are:

1. The relationship between lyrics and the visuals (visuals either illustrating, amplifying or contradicting the lyrics)

2. Relationship between music and visuals (visuals either illustrating, amplifying or contradicting the music)

3. Particular music genres may have their own music video style and iconography (such as live stage performance in heavy rock)

4. The artist may develop their own star iconography in and out of their videos, which overtime becomes part of their star image

5. Likely to be reference to voyeurism. This explains the treatment of women within the media. 

6. Intertextual references, either to other music videos or films and TV texts