The use of clocks

As our chosen song for our Music Video is a up beat song, with a continuous beat, we felt it was important to make sure we edited as much rhythmic editing into our video as much as possible, to enable a smooth and continuous flow to it. With the opening line of lyrics in our song being "when the morning comes", the clocks symbolise and introduce the new day coming in, in which before hand see the star image asleep, therefore being an alarm clock for him to wake up.

To ensure we are targeting our audience, we made the clock get to midday until the alarm went off, and when the star image got up. As our target audience is of the younger generation (teenagers), they're stereotyped as being lazy, and lazing around in bed asleep until midday. Therefore this is a perfect way to relate to our audience.