Colour Correction

Colour correction is a brilliant tool seen within the final cut pro programme which enables you to control the saturation, contrast and white balance of your clip. For our specific video this is vital in constructing the look we want to achieve, which is a vibrant, high contrast one. Specifically we used/will use the 3 way colour correcting tool which gives us even more control over the way our footage looks and will be percieved. 

In my opinion this is a brilliant example of the way colour correction can really transform a piece of footage for the better. As you can see the three colour wheels on the left are what ultimately give you the full control over the saturation, white balance and contrast of the shot. When the saturation is altered this either emphasises or dampens the colour, eventually putting it into black and white. Whereas the white balance controls the lightness of the shot either making it washed out, which is what you would maybe use in creating a thriller or as in a music video case it can add real depth to the shot, creating a dynamic image. Furthermore the control that is possible over contrast is the most useful for our specific music video as this allows us to create vibrant, dynamic footage which almost takes on a cartoon feel which is what we are after in order to construct our quirky/indie music video. We are constantly using this helpful tool throughout our video as it emphasises our use of lighting which ultimately makes our footage look more professional as well as being well put together. Evidently within the image above, this tool is helpful in many ways, especially in emphasising the headlights of the car, making it look more powerful than it is, in addition to this it also gives the shot a 3d dynamic unlike the image before it was colour corrected. Editing using colour correction ultimately is to engage our target audience as it is apparrent that a more dynamic image creates more attention rather than just a plain 2d image which hasn't been edited. This is because our target audience of young adults are used to seeing dynamic imagery through the new tech films and music videos and that is why we want to achieve this look within our music video, and our answer to this is effective lighting and good use of colour correction.